1. Information was poorly listed and organized resulting in customers often asking what purpose the app served in their shopping experience (new version implements a bulleted list of the app's top features)
‍
2. Text overlayed on image can create slight visual tension (new version divides text and image more strictly to improve readability for users)

1. Address was confusing and users would frequently ask us what kind of a Nike store they were at (new version has location type specified and address fully typed out)

2. Open button had accessibility issues (new version adds a white fill to the button to improve contrast and visibility)

3. Unclear how products are recommended (new version connects recommended products to interests)

4. Favorites and bag cluttered the navigation bar for a small feature (new version relocated the bag to group with the corner search and favorites to the profile to increase personalized feel and purpose of profile page)

5. Shop icon is confusing as a search icon already exists on the home screen (new version implements a shopping cart icon and an events tab to the navigation bar)

1. Edit profile button is bold and high in the visual hierarchy despite most users looking for the orders or Nike pass (new version reduces contrast on the edit profile to help ease the user flow)
‍
2. Orders are difficult to find, pass is named differently elsewhere, and events are difficult to find in profile (new version shifts orders with inbox, specifies pass icon and type, shifts rewards with favorites adding a giftbox to rewards to motivate users to click)
‍
3. Users don't remember following anyone or anything (new version adjusts the language to fit onboarding question which asked about user interests)

1. Title feels impersonal and does not match the language of the rest of the app (new version adjusts language to match language of the rest of the app and improve unity)
‍
2. Orders are listed out item by item making navigation feel complex and cluttered (new version chronologically organizes by order and users can click into orders to view all items within the order; "buy again" removed until user clicks into deeper view.

3.  Lines are not consistent visually with other parts of the app (new version extends lines to match visual language)

While redesigning many of the Nike app's UI, there were several icons in the current app that felt out of place. Namely, the shop icon in the navigation bar felt out of place and confusing especially given that there was already a search icon at the top of the screen for searching for products. Because of this, I ultimately found myself redesigning several as well as adding a few of my own. Overall, I attempted to maintain a consistent visual language across my icon set using mostly organic forms (circles and rounded corners).